Free QR codes for Marketing & Advertising.
Add trackable QR codes to print ads, billboards, flyers, direct mail, and posters. Bridge offline and online marketing with measurable, dynamic campaigns.
500,000+ using
One click applies dot, corner square, and inner-eye shapes together.
Fine-tune individual module style.
Higher levels make the code scannable even when partially damaged.
Enter content to preview
Want to track scans & save QR codes?
Sign up free →Why marketing & advertising QR codes actually work
QR codes are the missing measurement layer for print marketing. Every flyer, poster, billboard, direct mail piece, and magazine ad can now be tracked with the same precision as a digital campaign. Know exactly how many people engaged, when they scanned, where they were, and what device they used. Dynamic QR codes let you A/B test destinations, run time-limited promotions, and reuse printed materials across campaigns - all without reprinting.
Top ways teams use marketing & advertising QR codes
Real jobs the code gets done - with a direct path to build each one.
Print Advertisements
Add QR codes to magazine ads, newspaper ads, and trade publication placements. Measure print ROI for the first time.
Make a URL QRBillboards & OOH
Large-format QR codes on billboards let drivers and pedestrians engage instantly. Track impressions vs. scans.
Make a URL QRFlyers & Brochures
Link flyers to landing pages, signup forms, or coupon codes. Track which distribution locations perform best.
Make a URL QRDirect Mail
QR codes on postcards and mailers dramatically increase response rates vs. URL-only mail pieces.
Make a URL QRTrade Show Booths
Capture leads by linking to a form, product demo, or downloadable resource instead of collecting paper cards.
Make a URL QRProduct Promotions
Link to exclusive discounts, contest entries, or limited-time offers from in-store displays.
Make a URL QRCoupon Distribution
Replace printed coupons with QR codes linking to digital coupons. Track redemption rates precisely.
Make a URL QRLead Magnets
Link to downloadable PDFs, whitepapers, or e-books in exchange for an email address.
Make a PDF QRWhat you get from a marketing & advertising QR code
Concrete outcomes teams see after their first print run.
Measure Print ROI
For the first time, track exactly how many people engage with print materials. No more guessing if that billboard worked.
A/B Test Campaigns
Use the same QR code but change destinations to test which landing page converts better.
Reduce Cost Per Lead
QR codes on existing materials add a digital conversion channel at near-zero marginal cost.
Time-Limited Offers
Update the destination for seasonal promotions without reprinting. Black Friday deal today, Christmas deal next month.
Attribution Clarity
Use unique QR codes per channel (poster A vs. flyer B vs. mailer C) to know exactly where leads come from.
Cross-Channel Insights
Combine QR code scan data with Google Analytics for a complete offline-to-online customer journey picture.
Create a marketing & advertising QR code in 6 steps
No sign-up, no card, no fine print. Scroll up, fill the form, and you're done.
- 1Step 1
Define your campaign goal
Website visit, lead capture, coupon redemption, app download, or social follow?
- 2Step 2
Create unique QR codes per channel
One for the poster, one for the flyer, one for the mailer. This enables attribution tracking.
- 3Step 3
Use UTM parameters
Add UTM tags to destination URLs for Google Analytics tracking alongside QR code scan data.
- 4Step 4
Design branded QR codes
Add your logo, use brand colors. Branded QR codes get up to 80% more scans.
- 5Step 5
Include a clear CTA
'Scan for 20% Off', 'Get Free Guide', 'See Menu' - tell people WHY to scan.
- 6Step 6
Launch and monitor
Track scans daily during the campaign. Adjust placements based on performance data.
Places a marketing & advertising QR earns its keep
Print, display, or paste. These are the spots where scan rates are highest.
Magazine & Newspaper Ads
Full-page or half-page ads with a prominent QR code and clear CTA.
Billboards & Transit Ads
Large QR codes (30cm+) on billboards, bus stops, and subway posters.
Direct Mail Pieces
Postcards, letters, and catalogs with QR codes for instant engagement.
Trade Show Materials
Banners, booth displays, and handouts with lead-capture QR codes.
In-Store Displays
Point-of-sale displays, shelf talkers, and window clings with promotional QR codes.
Vehicle Wraps
QR codes on branded vehicles and delivery trucks for mobile advertising.
Tips from teams that print thousands of these
Small choices, big scan-rate wins.
Create unique QR codes for each marketing channel - this is how you track attribution.
Always include UTM parameters in destination URLs for Google Analytics cross-referencing.
For billboards, the QR code must be at least 30cm (12in) and the scan action must take under 3 seconds.
A clear CTA increases scan rates by 30-50%. Never print a QR code without explaining what it does.
Use dynamic QR codes for all campaigns - the ability to update and A/B test is invaluable.
Track scan time-of-day data to optimize when you run supporting digital ads.
Everything people ask about marketing & advertising QR codes
Straight answers to the questions people ask before printing.
Yes, but they need to be large (30cm+), have a simple CTA, and the landing page must load in under 3 seconds. Pedestrian-facing billboards work better than highway ones.
Use unique dynamic QR codes per channel with UTM parameters. Track scans in your QR code dashboard and cross-reference with Google Analytics for conversion data.
Yes. With dynamic QR codes, you can change the destination URL at any time. Run landing page A for a week, then switch to landing page B, and compare conversion rates.
Be specific about the value: 'Scan for 20% Off' beats 'Scan Here'. 'Get Free Guide' beats 'Learn More'. The CTA should promise something concrete.
Typical flyer QR code scan rates are 2-5% of people who see the flyer. With a strong CTA and good placement, this can reach 10-15%.
No. Use unique QR codes per material type (poster, flyer, mailer) to track which channels drive the most engagement.
Recommended QR code types for marketing & advertising
Start with these - they cover 90% of what teams actually print.
Make your first marketing & advertising QR, right here
Scroll back up, fill in the form, tweak the design, and download. No sign-up between you and your first code.